Small business website: The Ultimate Guide

About this guide


About Ekomobi

Before starting Ekomobi, I owned a small web design firm (about 25 employees) and I had a room full of people working on Drupal and WordPress themes. However, no matter how much procedures we introduced and how much training we provided, we just could not:

  • Create responsive websites for businesses at a price point they could afford.
  • Test the sites and fix the bugs on all browser/OS/platform combinations. We would always miss a couple, introduce bugs and end up with frustrated customers.
  • Make money coding HTML & CSS. Our margins were much higher in our photography, design & strategy departments.
  • Keep up with all of the latest technology developments. When a new technology emerged, for example the new Retina display, it was always difficult to make sure all the departments understood and used that new technology efficiently.

So, I decided to create this Small business website guide to allow people to build beautiful and efficient responsive websites without having to worry about all this.

Before you start

... following:

  • Create an email adress (that is different from your personal adress) that will be used to register with all of the services (Google, Twitter, Yelp, etc...) you'll be using for your business. I suggest you create a group email if you have more than one owner and that you don't use an email adress that will be integrated into a CRM ou support system (e.g.: info, sales, support, etc). Always using the same email means you won't have to chase that intern that created your Twitter account 2 years ago. 
  • DO NOT use the same password for all of the services. You may have different persons managing each services and sharing the password is not secure. Also, I don't recommend you store the passwords in a file. Instead, use a service like LastPass to remember and share your password.

What are the steps for creating a responsive website for a small business

Reserve a Domain name, configure your name servers and your DNS servers

  1. First, you need to register a domain name for your small business.  Domain names are very cheap, but they are of crucial importance for businesses.
  2. ... Configure your DNS...


Make sure you understand and control your domain names by reading this guide: How to manage domain names for a small business.

Create your responsive website

For more info, view our Guide: Elements of a modern responsive website

Setup an analysis tool for your site

  • Register your site 
  • Install Google Analytics


For more info, view our Guide: 


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